Paid Media & PPC
National, co-op and local campaigns in one coordinated structure, so locations do not compete with each other and every budget is reported by unit.
3 tiers
National, co-op and local campaigns
No overlap
Locations never bid against each other
Item 11
Where your FDD describes the advertising fund
By location
Spend, leads and cost per lead reported per unit
Quick answer
Franchise PPC is pay-per-click advertising managed for a whole franchise system. It coordinates national brand campaigns, regional co-op campaigns and local campaigns on platforms such as Google Ads and Meta, so budgets from the brand fund and franchisees work together and every location gets measurable leads.
Reviewed October 20, 2026 by the Fransion franchise marketing team
In many franchise systems, paid media grows by accident. Some franchisees run their own ads, others hire their own agencies, and the brand fund runs national campaigns on top. Locations end up bidding against each other for the same customers.
Coordinated franchise PPC fixes that. One account structure, clear rules about who funds and targets what, and reporting that shows every franchisee what their money produced.
We design the structure, run the campaigns and report by location, so franchisees trust the program and the brand fund is spent where it moves the needle.
Campaign structure
Each tier has a different budget source, goal and set of channels. Coordinating them stops overlap and wasted spend.
National
Goal: Brand demand and protection of brand searches
Regional
Goal: Awareness and demand across a shared market
Local
Goal: Calls, bookings and visits for one unit
Budget sources and co-op rules come from your franchise agreement and are described in your FDD.
Our process
New account structures typically launch in three to five weeks. Optimization is weekly; reporting is monthly.
01
Week 1
Existing accounts, overlap between locations, tracking gaps and goals by tier.
Deliverable: PPC audit and goals
02
Weeks 1 to 2
Campaigns by tier and location, with geographic rules so units never compete.
Deliverable: Account architecture
03
Weeks 2 to 3
Calls, forms and bookings tracked by location and fed back into the platforms.
Deliverable: Conversion tracking
04
Weeks 3 to 5
Ads, landing pages and budgets live by tier.
Deliverable: Live campaigns
05
Weekly
Bids, keywords, audiences and creative refined against cost per lead.
Deliverable: Weekly changes log
06
Monthly
Spend, leads and cost per lead for the brand and every location.
Deliverable: Location PPC report
Why Fransion
Paid media built around the realities of franchise budgets.
01
National, co-op and local campaigns coordinated in one plan.
02
Geographic rules stop locations from bidding against each other.
03
Every franchisee sees what their budget produced.
04
Ads point to the right location page, not the home page.
Have a question about your plan? We reply within one business day. Talk to a franchise specialist →
Scope
Strategy, management and reporting across every tier.
Search, Performance Max and YouTube campaigns.
Setup and management where your category is eligible.
Facebook and Instagram campaigns by market and location.
Territory-based targeting that matches your agreements.
Brand fund, co-op and local budgets tracked separately.
Location and offer pages built for conversion.
Calls, forms and bookings attributed to each location.
Monthly results by unit and by tier.
Reference
Each channel reaches customers at a different moment. Most franchise systems combine several.
| Channel | Customer intent | Best used for |
|---|---|---|
| Google Search ads | High: actively searching | Calls and bookings for nearby locations |
| Local Services Ads | High: ready to hire | Eligible service categories, paid per lead |
| Performance Max | Mixed | Extra reach across Google surfaces with strong conversion data |
| Meta (Facebook and Instagram) | Low to medium: discovering | Local awareness, offers and openings |
| YouTube and streaming | Low: building awareness | National and co-op brand campaigns |
Avoid these
These are the problems we look for first in any franchise paid media audit.
1
Overlapping targets raise costs for everyone.
2
Customers have to find their location themselves, and many leave.
3
Many local customers call. Without call tracking, results are undercounted.
4
Competitors and resellers capture searches for your name.
5
Franchisees cannot see what their money produced, and trust drops.
Who runs the ads
Franchisee-run ads feel flexible but usually cost the system more. Here is the comparison.
| Two ways to manage franchise ads | Centrally managed program One team, one structure | Each franchisee runs their own Separate accounts and agencies |
|---|---|---|
| Bidding | Coordinated; no overlap | Locations can bid against each other |
| Brand consistency | Approved messaging everywhere | Varies by owner |
| Buying power and data | Shared learnings across the system | Each account starts from scratch |
| Compliance | Offers and claims reviewed centrally | Hard to monitor |
| Local flexibility | Local budgets and offers within rules | Full, but uncoordinated |
| Best fit when | You want efficient spend across the system | Locations are very few and far apart |
Not sure how to structure your program? Talk it through with a franchise marketing specialist.
FAQs
Still have a question? Ask a franchise marketing specialist, free and confidential.
A co-op pools advertising money from franchisees in the same market to fund shared regional campaigns. Its rules come from the franchise agreement and are described in the FDD.
Usually it is better to manage local campaigns centrally, funded by each franchisee’s budget. That prevents overlapping bids, keeps messaging compliant and gives everyone consistent reporting.
Typically between national brand campaigns from the brand fund, regional co-op campaigns and local campaigns for each location. The right split depends on your agreements, markets and goals.
For eligible service categories, they can produce high-intent leads, charged per lead. Each location needs its own verified profile.
By structuring campaigns by territory and using geographic targeting and exclusions that match each location’s service area.
Management fees depend on the number of locations, tiers and channels. Ad spend is separate and paid directly to the platforms.
Search campaigns can produce leads soon after launch. Performance improves over the first months as tracking data guides optimization.
Yes. We report spend, leads and cost per lead for every location each month.
Sources
Content reviewed October 20, 2026. General information, not legal or financial advice.
Free consultation
No cost and no obligation. A franchise specialist reviews your details and gets back to you.
01
Share a few details
Tell us about your business and what you want to achieve.
02
Speak with a specialist
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03
Get a clear recommendation
An honest view of where you stand and the right next steps.
Prefer email? hello@fransion.com
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