El Paso · Texas
A metro area of 879,392 residents, the 69th-largest in the US. Here is what franchise brands should know about the market, how to draw territories and how to market each unit.
879,392
Metro residents (Census Bureau, 2024 estimate)
69th
Largest metro area in the United States
2 counties
In the El Paso metro area
$25, one time
Texas is an exemption notice state
Quick answer
The metro has 879,392 residents across 2 counties, the 69th-largest metro area in the United States. Plan territories on households and travel time, give every unit its own page and Google Business Profile, and complete the Texas filing ($25, one time) before you sell.
Reviewed by the Fransion franchise research team · October 2026 · Sources listed below
The market
Cross-border trade, military (Fort Bliss) and healthcare in a bilingual market tied to Ciudad Juárez.
For a franchise brand, that means planning El Paso as several local markets, each with its own customers, search results and real estate costs.
Metro
El Paso, 2 counties
Population
879,392 (July 2024 estimate)
National rank
69th-largest metro area
State law
Nearby markets
Socorro, Horizon City, Las Cruces
Territories
El Paso spreads across 2 counties, and each part of the metro behaves like its own market. Territories work best when they are sized on households and travel time, not on city or county lines.
Radius territory
Simple to write into the franchise agreement, and a good fit where customers come from a short distance, such as dense, walkable neighborhoods. In spread-out areas the same distance can hold very different numbers of customers.
Drive-time territory
Follows the roads and traffic patterns customers actually use, and can be sized on household counts so every owner starts with comparable demand. A good fit where most customers drive.
For franchise brands
A customer in Socorro and a customer in Horizon City see different search results. Each El Paso unit needs its own page on your franchise website, its own Google Business Profile and its own reviews.
Franchise website design →
A location page for each El Paso unit, with its own hours, services, reviews and map, on one brand site.
Franchise SEO →
Google Business Profiles and service areas drawn around real El Paso territories, so units do not compete with each other.
Paid media and PPC →
Search and local campaigns budgeted per territory and measured per location.
Franchise lead generation →
Recruiting owners for open El Paso territories, once your Texas filing is in place.
FAQs
Still have a question? Ask a specialist, free and confidential.
El Paso sits in the El Paso metro area, with 879,392 residents across 2 counties in the Census Bureau’s July 2024 estimate, the 69th-largest metro area in the United States. Many concepts can support more than one territory here, depending on their customer.
El Paso spreads across 2 counties, and each part of the metro behaves like its own market. Territories work best when they are sized on households and travel time, not on city or county lines. Territory mapping sizes each territory on households and travel time for your customer.
No. Texas excludes franchises from its Business Opportunity Act when the franchisor follows the FTC Franchise Rule. You file a one-time exemption notice with the Texas Secretary of State before you offer or sell, pay $25, and never renew it.
Communities such as Socorro, Horizon City and Las Cruces each behave like their own market, with their own search results and customer base. Plan them as separate territories rather than one El Paso market.
Fransion works remotely with franchise brands nationwide, serving El Paso and the rest of Texas. Strategy, design and marketing are done by our own team, and we travel for workshops and launches when it helps.
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